Stay informed to travel with greater peace of mind
More than 10 million people in France use RATP transport (bus, metro, RER, tramway) every day.
The mission
As a user experience designer, I contributed to the creation of the "Visiter Paris" app, dedicated to travelers wishing to explore Paris and its surroundings. Given the roughly 10 million travelers who use the RATP urban network daily, it is essential to take into account the sometimes significant transport disruptions, a source of concern for travelers. Our main objective was to design a soothing user experience through the app, to instill a feeling of serenity during their journeys. To achieve this, we implemented solutions to anticipate disruptions, provide real-time information and make travel as pleasant and smooth as possible.
Inform travelers
Improve peace of mind
My role
I was commissioned by RATP to design graphic alert components, while respecting the pre-established guidelines and the existing visual identity. My goal was to ensure these components integrated harmoniously into the defined context, optimizing the experience for end users.
Main tasks
- Design execution and validation
Design & Research Toolkit
IllustratorPlanning
Component creation, then integration coordination.
The solution
User interface — My messages
Examples of alert messages designed for the app: "From July 25 to August 23 inclusive, traffic is interrupted on RER A between La Défense and Auber. Please note: if you wish to visit the Arc de Triomphe (Charles de Gaulle - Étoile station), please use metro lines 1, 2 or 6." — "From July 15 to August 22 inclusive, traffic is interrupted on RER C between Javel, Avenue Henri Martin and Gare d'Austerlitz. Please note: if you wish to visit the Eiffel Tower, the Hôtel des Invalides, the Army Museum or Notre-Dame cathedral, please use the corresponding metro lines."
The impact
Since the integration of alert messages, customer satisfaction has improved by 17%, and 57% of users said they travel with greater peace of mind thanks to real-time information and alerts during their journeys.
